About the project
R40 is POSTALES' newspaper free tourism magazine with a strong proposal and decision that started from its identity.
Its colour palette consists of 3 main ones, two of which were selected from its association with the Argentinean flag, and dedicates full colour images to a few pages, not only to reduce printing costs, but also to maintain a minimalist aesthetic that reinforces the power of images from its high contrast.
- Ruta 40 Tourism Magazine
- University Project
- Editorial, Typography
- Check Project on Behance
The proposal of being a tourism magazine that uses few colours, may seem contradictory given the need to communicate through images about landscapes and touristic destinations as accurate as possible. The decision relies on choosing impactful, bold and appealing images for each cover.
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